Increasingly video results are showing up in search results before website links

By having a video housed on youtube and correctly filling in search tags your video can help in your website promotion in three main ways.

1/ Your video is found more readily on youtube and each video has a link to your website built into the description by filling in related search terms

2/ The youtube based video shows up in search results generally higher than your own site because your video has a link, visitors can enter to your site by clicking.

3/ The video becomes an incoming link to your website which raises the importance of your site called page rank.

Full article here: 

rjsmedia.co.nz/youtube_video_marketing.html